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Our hearts are soaring. See that flash of lilac, high in the sky? Lavender Dragon's about! Gliding to earth, this long, ...

Your soft-hearted friend A classic gift to share love and joy with iconic Bashful Bunny. This cloud-soft bunny has cream fur, flopsy ears and a...

Roar all the more! Bashful Dragon is a fierce little friend, with plenty of attitude! With supersoft fur in pale sage green, suedey horns and a lon...

Grab a little shot of sunshine with the Amuseables Coffee-To-Go Pink Bag! This super-cute pale pink coffee has waggly legs, a chunky cream...

Wake me up when it's quest 'o' clock! Fabulous flapper Rose Dragon is just so sleepy after zooming through the sky! This lollabaout legend has milk...

This little patch pup is doggone irresistible. Silky-soft and lovingly loyal, Bashful Black & Cream Puppy wants to play all day! His smudgy bla...

  From the creators of the softest stuffed animals you have ever hugged, cuddled and adored. Established in London in 1999, there is always somethi...

Yawwwwn. Is it winter yet? Lounging around like a creamy cloud, it's loveably lazy Snow Dragon! This marshmallow marvel shimmers with magic, from s...

Bashful Unicorn is heavenly to hold, in souffle-soft vanilla fur. This fabulous pal is wonderfully detailed, with strawberry-sundae nose and ears, ...

Loving, loyal and lots of fun, Freddie Sausage Dog is the perfect companion. With scrumbly fur in ginger and liquorice, this waggle-eared wonde...

See Sage shimmer, soar and swoop! Doze and dream with sweet Sage Dragon. A curious cutie with waggle wings and minty-marvellous sparkle fur, this l...

Camouflaged for nature rambles! Bashful Moss Bunny is a bundle of hugs in rich pistachio green. A lop-eared friend with a soft tummy and a s...

Land ahoy for eight times the cuddles With eight soft jumbo corduroy tentacles and a wide embroidered smile Maya Octopus is the perfect companion f...

Get a wriggle on with Fluffy Octopus! This lavender sweetie is bright-eyed, smiley and cloudy-soft, with cute chunky arms to squidge and snuggle. P...

What a sweetie! Bashful Toffee Puppy is a golden retriever, but he’s still learning how to spell that! This supercute, soft little pup wants to be ...

Wherever you go, wear your heart on your bag! The Amuseables Cream Heart Bag Charm is a gorgeous pop of soft cream with ...

In Bashful Silver Bunny’s warren, everything is silver! Their soft bed, their teapot, even their tea is Earl Grey! But it’s such a pretty color, ...