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Sanrio

みんな “nakayoku”

— The meaning of this phrase is “Getting Along Together” in English.
みんな (minna) means “all of us”, and nakayoku means “friendship”

Everyone wants to be happy.
It is a fundamental human desire. But what is true happiness?

No one can live in isolation. We can only survive with the support of others, including our parents, children, siblings, spouses, friends, and loved ones as well as colleagues at school, work, and around the world. To believe in and live in harmony with those we share our lives with—is this not true happiness?

To understand and get along with the people with whom we share our lives, it is important to trust, respect, and love each other. To communicate these feelings is the philosophy that guides Sanrio.

Since its founding in 1960, Sanrio has applied our philosophy to all that we do, including the planning and sale of gifts and greeting cards, the editing and printing of publications and the Strawberry Newspaper, and our theme park business. Through these endeavors, we aim to be in the business of sharing and communicating love.

Inspired by our vision of “One World, Connecting Smiles”, we aim to achieve our corporate philosophy of "everyone getting along together”, by creating smiles one person at a time and spreading the circle of happiness even further afield.

We want as many people as possible to feel the joy of knowing they have someone they can talk heart-to-heart with, regardless of whether they are happy, sad, or in pain.

These concepts are at the cornerstone of everything we do.

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8" Sanrio Valentine's My Melody Squishmallow

Kellytoy

We can not accept returns on plush Super soft marshmallow-like texture made of polyester fabric Item measures approx. 8 Inches Easily washable an...

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Original price $18.99
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Original price $18.99
Current price $9.50
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Current price $9.50
Sale Sale
Original price $18.99 - Original price $18.99
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$18.99
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8" Hello Kitty Sanrio: Tokyo Racer Kitty Squishmallow

Kellytoy

Item measures approx. 8 Inches Easily washable and dryable Perfect for all ages Squishmallows Kellytoy official plush Authenticity guaranteed ...

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Original price $18.99 - Original price $18.99
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$18.99
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Original price $18.99 - Original price $18.99
Original price $18.99
Current price $9.50
$9.50 - $9.50
Current price $9.50

8" Sanrio Easter's My Melody Squishmallow

Kellytoy

We can not accept returns on plush Super soft marshmallow-like texture made of polyester fabric Item measures approx. 8 Inches Easily washable an...

View full details
Original price $18.99
Original price $18.99 - Original price $18.99
Original price $18.99
Current price $9.50
$9.50 - $9.50
Current price $9.50
Sale Sale
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8" Sanrio Valentine's Cinnamoroll Squishmallow

Kellytoy

We can not accept returns on plush Super soft marshmallow-like texture made of polyester fabric Item measures approx. 8 Inches Easily washable an...

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Original price $18.99
Original price $18.99 - Original price $18.99
Original price $18.99
Current price $9.50
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Original price $49.99 - Original price $49.99
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Care Bears™ – Hello Kitty and Friends Fun Size Plush Set of 3

Schylling

Sold as a Set of 3 Hello Kitty and Friends’ Cinnamoroll pairs perfectly with his Care Bears bestie, Love-a-Lot Bear, who believes in the power of ...

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Original price $49.99 - Original price $49.99
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8" Hello Kitty Sanrio: Tokyo Racer Keroppi Squishmallow

Kellytoy

Item measures approx. 8 Inches Easily washable and dryable Perfect for all ages Squishmallows Kellytoy official plush Authenticity guaranteed ...

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$18.99
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8" Hello Kitty Sanrio: Tokyo Racer Pompompurin Squishmallow

Kellytoy

Item measures approx. 8 Inches Easily washable and dryable Perfect for all ages Squishmallows Kellytoy official plush Authenticity guaranteed ...

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Original price $18.99 - Original price $18.99
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8" Hello Kitty Sanrio: Tokyo Racer Tuxedo Sam Squishmallow

Kellytoy

Item measures approx. 8 Inches Easily washable and dryable Perfect for all ages Squishmallows Kellytoy official plush Authenticity guaranteed ...

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10" Hello Kitty Sanrio Kaiju Squad Squishmallow

Kellytoy

Soft, squishy and cuddly. Perfect for naps, playtime and more! Hello Kitty was born in the suburbs of London. She lives with her parents and her tw...

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Care Bears™ – Hello Kitty Fun Size Plush

Schylling

Hello Kitty pairs perfectly with her Care Bears bestie, Cheer Bear, who spreads hope and happiness to everyone she meets.. Perfectly Sized:This p...

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Original price $18.99
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Original price $18.99
Current price $9.50
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Current price $9.50

8" Sanrio Easter's Pompompurin Squishmallow

Kellytoy

We can not accept returns on plush Super soft marshmallow-like texture made of polyester fabric Item measures approx. 8 Inches Easily washable an...

View full details
Original price $18.99
Original price $18.99 - Original price $18.99
Original price $18.99
Current price $9.50
$9.50 - $9.50
Current price $9.50
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Sanrio Hello Kitty 50th Anniversary Cosplay Pearlescent Refillable Stationery Journal by Loungefly

Loungefly

Share noteworthy moments with a trusted companion. Bring along our Loungefly Sanrio Hello Kitty 50th Anniversary Pearlescent Classic Journal to jot...

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8" Hello Kitty TuxedoSam Sanrio Kaiju Squad Squishmallow

Kellytoy

Soft, squishy and cuddly. Perfect for naps, playtime and more! Hello Kitty was born in the suburbs of London. She lives with her parents and her tw...

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Original price $18.99 - Original price $18.99
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Sanrio Hello Kitty 50th Anniversary Coin Bag Metallic Mini Backpack by Loungefly

Loungefly

Wave hello wherever you go! Have fun expanding your circle of friends with our Loungefly Sanrio Hello Kitty 50th Anniversary Coin Purse Mini Backp...

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Sanrio Hello Kitty 50th Anniversary Coin Bag Metallic Stationery Mini Backpack Pencil Case by Loungefly

Loungefly

Set your sights on a dreamy spectacle of fun! The Loungefly Pompompurin Carnival Pencil Case shows your favorite friends as they coast through th...

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Original price $25.00 - Original price $25.00
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Sanrio Hello Kitty 50th Anniversary All-Over Print Nylon Zipper Pouch Wristlet by Loungefly

Loungefly

Be a good apple and expand your circle of friends in style! Make friends with our Loungefly Sanrio Hello Kitty 50th Anniversary Classic All-Over-Pr...

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Sanrio Hello Kitty 50th Anniversary Zip Around Wallet by Loungefly

Loungefly

Wave hello wherever you go! Have fun expanding your circle of friends with our Loungefly Sanrio Hello Kitty 50th Anniversary Chenille Zip-Around Wa...

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Original price $40.00 - Original price $40.00
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Sanrio Pompompurin Carnival Mini Backpack by Loungefly

Loungefly

Set your sights on a dreamy spectacle of fun! The Loungefly Pompompurin Carnival Mini Backpack shows your favorite friends as they soar through th...

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Original price $80.00 - Original price $80.00
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$80.00
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Current price $80.00
Original price $25.00 - Original price $25.00
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$25.00
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Current price $25.00

Sanrio Pompompurin Carnival Stationery Mini Backpack Pencil Case by Loungefly

Loungefly

Set your sights on a dreamy spectacle of fun! The Loungefly Pompompurin Carnival Pencil Case shows your favorite friends as they coast through th...

View full details
Original price $25.00 - Original price $25.00
Original price
$25.00
$25.00 - $25.00
Current price $25.00