Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from trudyshallmark.com (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- Log Files: Track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.
How Do We Use Your Personal Information?
We use the Order Information we collect to:
- Fulfill any orders placed through the Site (including processing your payment, arranging shipping, and providing invoices or order confirmations);
- Communicate with you;
- Screen orders for potential risk or fraud; and
- Provide you with information or advertising related to our products or services, based on your preferences.
We use the Device Information we collect to:
- Screen for potential risk and fraud (in particular, your IP address); and
- Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing campaigns).
Cookies and Cart Reminders
The Site uses cookies to help keep track of items you place in your shopping cart, including when you abandon your cart. This information is used to determine when to send cart reminder messages via SMS.
Sharing Your Personal Information
We share your Personal Information with third parties to help us provide our services and use your Personal Information as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We use Google Analytics to understand how customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws, respond to lawful requests such as subpoenas or search warrants, or to protect our rights.
SMS Data Sharing
We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide messaging services, such as platform providers, phone companies, and vendors assisting in the delivery of text messages.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising using these links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out by visiting the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and to request corrections, updates, or deletions. To exercise this right, contact us using the information below.
Additionally, if you are a European resident, we note that we process your information to fulfill contracts we might have with you (e.g., if you place an order), or otherwise to pursue our legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, or if you have questions or complaints, contact us by email at info@trudyshallmarkstore.com or by mail at:
Trudy's Hallmark
Re: Privacy Compliance Officer
6930 Signat Dr, Houston, TX 77041, United States