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Life is Good

In 1994, after five years of less-than-stellar sales and just $78 left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt. Today, they celebrate an ever-growing community of optimists and all the ordinary, extraordinary things they love.

  • Off-Road Jake Vintage Men's Crusher Tee
    Off-Road Jake Vintage Men's Crusher Tee

    Off-Road Jake Vintage Men's Crusher Tee

    $28.00

    Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Dog Diner Mug
    Dog Diner Mug

    Dog Diner Mug

    $12.00

    Order up! The classic customer favorite is back and bigger than ever. What are you having? Bone An updated and bigger version of our classic Din...

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    $12.00
  • Good Vibes Diner Mug
    Good Vibes Diner Mug

    Good Vibes Diner Mug

    $12.00

    Order up! The classic customer favorite is back and bigger than ever. What are you having? Beach Blue An updated and bigger version of our class...

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    $12.00
  • Vintage Stay Cool Men's Crusher Tee
    Vintage Stay Cool Men's Crusher Tee

    Vintage Stay Cool Men's Crusher Tee

    $28.00

    Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Vintage Tent Women's Crusher Tee
    Vintage Tent Women's Crusher Tee

    Vintage Tent Women's Crusher Tee

    $28.00

    Instant classics don’t just happen. We’ve spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Beach Music Men's Crusher Tee
    Beach Music Men's Crusher Tee

    Beach Music Men's Crusher Tee

    $28.00

    Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Retro Sun & Palm Women's Active Tee
    Retro Sun & Palm Women's Active Tee

    Retro Sun & Palm Women's Active Tee

    $34.00

    Hike, bike, hit the gym or head out on an adventure—our Active Tee was made to move with you. Moisture-wicking to keep you dry, 50+ UPF to block UV...

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    $34.00
  • I'll Be Watching You Men's Crusher Tee
    I'll Be Watching You Men's Crusher Tee

    I'll Be Watching You Men's Crusher Tee

    $28.00

    Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Retro Hammock Men's Crusher Tee
    Retro Hammock Men's Crusher Tee

    Retro Hammock Men's Crusher Tee

    $28.00

    Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Simple Daisy Women's Crusher Tee
    Simple Daisy Women's Crusher Tee

    Simple Daisy Women's Crusher Tee

    $28.00

    Instant classics don’t just happen. We’ve spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Shine on Firefly Women's Crusher Tee
    Shine on Firefly Women's Crusher Tee

    Shine on Firefly Women's Crusher Tee

    $28.00

    Instant classics don’t just happen. We’ve spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Born to Ride Men's Crusher Tee
    Born to Ride Men's Crusher Tee

    Born to Ride Men's Crusher Tee

    $28.00

    Instant classics don't just happen. We've spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Timeless Values Men's Crusher Light Tee
    Timeless Values Men's Crusher Light Tee

    Timeless Values Men's Crusher Light Tee

    $28.00

    A lightweight version of the classic, long-lasting tees you know and love-pre-washed for softness, fit, and all-day comfort. Classic Fit in Nomadi...

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    $28.00
  • Happy Camper Retro Women's Crusher Tee
    Happy Camper Retro Women's Crusher Tee

    Happy Camper Retro Women's Crusher Tee

    $28.00

    Instant classics don’t just happen. We’ve spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00
  • Simple Lotus Women's Crusher Tee
    Simple Lotus Women's Crusher Tee

    Simple Lotus Women's Crusher Tee

    $28.00

    Instant classics don’t just happen. We’ve spent over 20 years perfecting our original Crusher Tee, and its laid-back style has the staying power to...

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    $28.00